2018 USPS Rate Increase

USPS Rate Increase

With the new year rapidly approaching, it’s once again time for a rate hike from the U.S. Postal Service. Here are the details of the 2018 postage rate increase. Since letter-sized mail is the most commonly used, we primarily focus … Continue reading

Marketers Take Note: USPS Repeats Summer Barcode Discount, But With Restrictions

Are you looking to save some money on your bulk mail postage and stretch your marketing budget? Here’s some breaking news that can help.

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Dear USPS: Here’s How To Get More Love from Business Mailers and Increase Your Revenues in the Process

Dear USPS: We the business mailers, nonprofits and marketers are here to help you! If you help us. Here are a few simple suggestions to help get you moving in the right direction.

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Does Nonprofit Postage Save a Lot of Money?

Did you know that nonprofit postage costs about 1/3 as much as first class postage in the U.S.? Today’s post explains how your organization can be sure to take advantage of this tremendous discount.

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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates

USPS Rate Increase

Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. What are the implications to you as a marketer?

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How Google Uses Direct Mail Marketing to Grow its Business

Google is one of the most idolized companies in the world right now. Funny thing is that most people don’t realize that Google is also one of the largest direct mailers globally. This short post will show you which techniques Google is employing in their direct mail marketing.

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Bulk Mail Minimums

Rules and Regulations - Postage Rate Decrease

One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” This short post will explain the minimums for the different types of bulk mail programs currently available from the USPS.

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The USPS Survival Plan and How It Impacts Bulk Mailers

USPS mail volume has declined by 17% since 2006. This post will share insights on what changes you can expect from the USPS right now and in the near future, and how they impact bulk mail marketing.

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What’s The Best Bulk Mail Marketing Option For Me?

Direct Mail Delivery

In response to a landslide of questions, I’ve created a side by side comparison of Every Door Direct Mail (EDDM) and traditional bulk mail. By explaining the features and benefits of each program, you’ll know which option makes the most sense based on your marketing goals.

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USPS Holiday Schedule and 2011 Postal Trends

With both Christmas and New Year’s Day being on a Saturday this year, I’ve been getting a lot of questions about what this means for US Post Office hours and bulk mail. I’ve also been getting questions about what changes the USPS has in store for the upcoming year. This post will address all of these questions and more.

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