Why is Traditional Direct Mail Fundraising Still Relevant?

Direct Mail Fundraising

For all the buzz about online marketing, you’d think direct mail had died as a source of nonprofit fundraising. The truth is that direct mail fundraising, and other traditional approaches, are still outperforming online channels by a wide margin! What … Continue reading

Website Danger: Actually Get Fired Before You Are Hired

So, you say your website hasn’t lived up to the hype your website designer enthusiastically shared as you tried to move your marketing efforts into the 21st century. The claims were glowing… you were told that the website would be … Continue reading

Direct Mail Marketing Secrets From The Big Boys

Direct Mail Marketing

Learn why Nissan says direct mail marketing is essential to its marketing strategy.

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Do You Know about the New Bulk Mail Incentives from the USPS?

Do you shy away from direct mail marketing because you think it’s too expensive? If so, you may want to take a look at two new programs recently launched by the USPS that make bulk mail a more cost effective marketing option.

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Why Aren’t You Including Video In Your Marketing Mix?

I recently shot my first marketing video, and I was amazed at how cost-effective it was to add this to my own marketing mix, and how easy it was to incorporate with my other marketing channels. Today’s post features video marketing expert, Hope Daley, from Guerilla Media who shares secrets to successful video marketing for smaller organizations.

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