Why is Traditional Direct Mail Fundraising Still Relevant?

Direct Mail Fundraising

For all the buzz about online marketing, you’d think direct mail had died as a source of nonprofit fundraising. The truth is that direct mail fundraising, and other traditional approaches, are still outperforming online channels by a wide margin! What … Continue reading

Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online Campaigns

Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective means of fundraising! While online marketing allows organizations … Continue reading

Is Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?

The postage rate decrease means savings for bulk mailers

With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? You’ll want to read today’s short post to see the most current stats about the effectiveness of direct mail fundraising, and to learn tips for incorporating e-mail & social media marketing into your fundraising mix.

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