Tracking the Success of Your Marketing With a Campaign Dashboard

Campaign Dashboard

Is your marketing working? How do you know if it’s working or not? These are incredibly important questions to consider as you continue to make marketing investments in your organization. Understanding the results of existing campaigns helps you to better … Continue reading

When Will the USPS be Closed in 2017?

Closed For The Holidays

Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2017. Most businesses are open during several … Continue reading

Informed Delivery Program – USPS Entering Data-Driven Marketing?

Informed Delivery - a bridge from your mailbox to your inbox

One of the most intriguing innovations in the field of data-driven digital marketing has been pitched from an unlikely source: the United States Postal Service. The centerpiece of USPS’s new digital strategy is a program called Informed Delivery. Customers who … Continue reading

Website Danger: Actually Get Fired Before You Are Hired

So, you say your website hasn’t lived up to the hype your website designer enthusiastically shared as you tried to move your marketing efforts into the 21st century. The claims were glowing… you were told that the website would be … Continue reading