Google Display Network Plus Direct Mail Equals Better Response Rate

Direct mail is still unparalleled in its ability to accurately target prospects and customers. However, if your target audience doesn’t respond right away they often forget about your offer…even if they may be interested in responding to your offer. Enter … Continue reading

Do You Know about the New Bulk Mail Incentives from the USPS?

Do you shy away from direct mail marketing because you think it’s too expensive? If so, you may want to take a look at two new programs recently launched by the USPS that make bulk mail a more cost effective marketing option.

Continue reading

New Business Mail Option: Every Door Direct Mail

Bulk mail without a mailing permit? Yes, it’s now possible. Postage as low as 14.2 apiece? Yes, that’s how the brand new Every Door Direct Mail program from the USPS works. Read on to see how you can take advantage of this new program.

Continue reading

Just How Are Targeted Mailing Lists Created?

I get asked all the time, “How is the information gathered for the mailing lists that you provide?” This post will provide a very brisk tour of what types of lists are available and their data sources.

Continue reading

Looking Ahead: Marketing Trends for the New Year and Beyond

The typical American is exposed to 30,000 advertising messages a day-wow! The key is to avoid adding to the marketing “noise” that’s already out there by keeping your marketing message targeted, relevant and to make your message as interactive as possible. This post will highlight a few strategies to help you with this.

Continue reading

How Much is Your Customer List Worth Any Way?

If you’re not currently marketing to your customers, think about how valuable your existing custom list would be to your biggest competitor. While you may realize how valuable your customer list would be to a competitor, you probably fail to realize how valuable of an asset it is for your own business. If you’re not consistently marketing to your existing customers, you’re in essence saying that your existing customers are not valuable.

Continue reading

You Don’t Know What You Don’t Know about Targeted Mailing Lists

Question: What’s one of the biggest reasons that direct mail campaigns fail? Answer: Because a poorly targeted list was used. While the mailing list is the number one influencer of the success of your mailing campaign, typically very little brain-power is devoted to crafting the right list. This is a tragedy that small businesses, large companies and nonprofits are all guilty of. If you think you may be guilty of this, read on to find out how to make sure that you’re taking the right steps to select the best possible mailing list for you.

Continue reading