Why is Traditional Direct Mail Fundraising Still Relevant?

Direct Mail Fundraising

For all the buzz about online marketing, you’d think direct mail had died as a source of nonprofit fundraising. The truth is that direct mail fundraising, and other traditional approaches, are still outperforming online channels by a wide margin! What … Continue reading

Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online Campaigns

Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective means of fundraising! While online marketing allows organizations … Continue reading

January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS

The USPS is rolling out a mandatory adoption of the Intelligent Mail Barcode on January 28, 2013. How will it impact you?

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The Best Nonprofit Fundraising Advice

The postage rate decrease means savings for bulk mailers

Wouldn’t it be great if you could just unzip the heads of the absolute best fundraisers and cram their knowledge into your head? Of course it could never be that easy, but I may have found the next best thing.

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Are QR Codes Dead?

Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in smartphone growth, it looks like QR Codes are even more relevant than ever.

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Does Nonprofit Postage Save a Lot of Money?

Did you know that nonprofit postage costs about 1/3 as much as first class postage in the U.S.? Today’s post explains how your organization can be sure to take advantage of this tremendous discount.

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Case Study: Nonprofit Direct Mail Marketing: Why Simple Is Better

Are you struggling to produce high-quality direct mail marketing campaigns without breaking the bank? Here’s a case study profiling a very simple, money-saving nonprofit direct mail marketing campaign that gets so many of the subtle, yet critically important elements exactly right.

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Which Nonprofit Database Management Software is Right for Me? Interview with NonProfitEasy

It’s time to get your database in order! Today’s interview is with Lomesh Shah from NonProfitEasy. This is the fifth in a series of posts evaluating nonprofit database management solutions.

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Is Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?

The postage rate decrease means savings for bulk mailers

With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? You’ll want to read today’s short post to see the most current stats about the effectiveness of direct mail fundraising, and to learn tips for incorporating e-mail & social media marketing into your fundraising mix.

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Nonprofit Case Study: My First Direct Mail Fundraising Appeal

The postage rate decrease means savings for bulk mailers

Paul Green was looking for a way to send more needy kids to camp. Paul reached out to me to help him with his very first direct mail fundraising campaign, and this is Paul’s story.

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