Does Nonprofit Postage Save a Lot of Money?

Did you know that nonprofit postage costs about 1/3 as much as first class postage in the U.S.? Today’s post explains how your organization can be sure to take advantage of this tremendous discount.

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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates

USPS Rate Increase

Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. What are the implications to you as a marketer?

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How Google Uses Direct Mail Marketing to Grow its Business

Google is one of the most idolized companies in the world right now. Funny thing is that most people don’t realize that Google is also one of the largest direct mailers globally. This short post will show you which techniques Google is employing in their direct mail marketing.

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Getting First Class Attention Without Paying For First Class Postage

One of the most common requests that I get from my customers, is the request to use first class postage for their mailing campaign. This week’s post is inspired by yet another customer requesting first class postage. The surprising thing is that many nonprofits and businesses alike in the US, are not aware that precancelled stamps provide many of the same benefits as first class postage at a substantially lower postage rate. If you ever send bulk mail, or your clients send bulk mail, then read on to learn how you can use precancelled stamps to save money on your next campaign.

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Help, Why Do I Get So Much Of My Bulk Mail Returned To Me?

Returned mail represents one of the major objections to executing a direct mail campaign. To get the best return on investment, prudent mailers should take steps to reduce the incidence of returned mail whenever possible, and understand what circumstances will increase the likelihood of returned mail.

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First Class Postage versus Presort Standard Postage: When to use Which

First class postage is used way too frequently when sending bulk mail, and the cost of first class postage is substantially more then presort standard. If you are guilty of using first class postage on bulk mailings then this article is for you. While there are times that legitimately justify the use of first class, there are many instances where it is simply wasteful.

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