2018 USPS Rate Increase

USPS Rate Increase

With the new year rapidly approaching, it’s once again time for a rate hike from the U.S. Postal Service. Here are the details of the 2018 postage rate increase. Since letter-sized mail is the most commonly used, we primarily focus … Continue reading

First Class Mail Delivery Now Slower

snail mail

As of Friday, January 5th, 2015, first class mail delivery will take longer. This is the result of what the USPS refers to as “network consolidation.” Network consolidation simply means that there will be fewer USPS locations available to process … Continue reading

Case Study: Nonprofit Direct Mail Marketing: Why Simple Is Better

Are you struggling to produce high-quality direct mail marketing campaigns without breaking the bank? Here’s a case study profiling a very simple, money-saving nonprofit direct mail marketing campaign that gets so many of the subtle, yet critically important elements exactly right.

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The USPS Survival Plan and How It Impacts Bulk Mailers

USPS mail volume has declined by 17% since 2006. This post will share insights on what changes you can expect from the USPS right now and in the near future, and how they impact bulk mail marketing.

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3 Ways for your Nonprofit to Save Money on your Next Direct Mail Appeal

Most nonprofit organizations have been hit hard on several fronts by the economic downturn. This includes reductions in grants, corporate gifts and donations from individuals. In the new economic landscape, it’s critical for every nonprofit to stretch each precious dollar as far as it will go. Reducing appeals, or cancelling them all together is never a good option so maybe it’s time to look at some creative ways to get the most out of your limited direct mail budget.

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How to make bulk mail look like first class mail

Research confirms that mail with a stamp has a higher open rate than mail with a permit or meter imprint. The challenge for anyone sending bulk mail is that a printed indicia is typically used for permit mailings instead of a stamp. To overcome the preference for live postage, however, many experienced mailers use precancelled stamps which offer the appearance of first class mail, but provide the desired discounted bulk postage rates.

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