The Latest USPS Fail, the Picture Permit Imprint Indicia

I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. Here’s why, and here’s a better alternative.

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Marketers Take Note: USPS Repeats Summer Barcode Discount, But With Restrictions

Are you looking to save some money on your bulk mail postage and stretch your marketing budget? Here’s some breaking news that can help.

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Dear USPS: Here’s How To Get More Love from Business Mailers and Increase Your Revenues in the Process

Dear USPS: We the business mailers, nonprofits and marketers are here to help you! If you help us. Here are a few simple suggestions to help get you moving in the right direction.

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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates

USPS Rate Increase

Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. What are the implications to you as a marketer?

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How to Guarantee the Lowest Postage with Every Door Direct Mail

Are you trying to get the tantalizing low 14.2 cent postage rate but not sure if your mailer qualifies? Then this post is for you.

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Bulk Mail Minimums

Rules and Regulations - Postage Rate Decrease

One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” This short post will explain the minimums for the different types of bulk mail programs currently available from the USPS.

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The USPS Survival Plan and How It Impacts Bulk Mailers

USPS mail volume has declined by 17% since 2006. This post will share insights on what changes you can expect from the USPS right now and in the near future, and how they impact bulk mail marketing.

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What’s The Best Bulk Mail Marketing Option For Me?

Direct Mail Delivery

In response to a landslide of questions, I’ve created a side by side comparison of Every Door Direct Mail (EDDM) and traditional bulk mail. By explaining the features and benefits of each program, you’ll know which option makes the most sense based on your marketing goals.

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