First-class postage is used way too frequently when sending bulk mail, and the cost of first-class postage is substantially more than presort standard (aka marketing mail). If you are guilty of using first-class postage on bulk mailings then this article is for you....
One of the most common questions that I received is “What’s the fewest number of pieces that I can mail and still qualify for the bulk mail discount?” It’s probably fewer pieces than you think, but the answer to this question is “It...
Shhh… I’m going to let you in on a little secret about saving money on bulk mail postage in the US. Don’t share this with your friends unless you REALLY like them. One of the most common requests that I get from my customers, is the request to use...
If you send folded marketing mail that’s not in an envelope, you need to get up to speed on USPS tabbing regulations. Although these tabbing rules were originally introduced in January of 2013, they are still in effect today. These USPS rules will require you to...
Anyone looking to increase response rates for a solicitation, or R.S.V.P. should consider investing in a Business Reply Permit. Simply stated, a business reply mailer allows someone to respond to an offer without having to affix a stamp or spend any money on postage....