QR Codes: Examples From Actual Marketing Campaigns

Have you thought about using QR Codes in your next marketing campaign, but can’t quite picture how to get started? This post will provide photos and examples of how some of my clients have used QR Codes in their own smaller, local marketing campaigns.

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Nonprofit Friends, I Hear You!

Nonprofit friends, like you, represent some of the most frequent, active and engaged visitors to this blog. As a result, I’m pleased to announce the creation of a brand new e-newsletter just for nonprofit professionals along with a commitment to publish nonprofit-specific blog posts more frequently.

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More Marketing Trends for the New Year

When marketing options start to resemble a moving target it becomes very difficult for entrepreneurs and nonprofits to make intelligent choices about where to invest their limited marketing dollars. To help make sense of this marketing chaos, I’ve pulled together some research from trusted sources and included it in this post, with the hope that this information can help you reset your marketing compass for the upcoming year and beyond.

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How to Thank Those Who’ve Helped You The Most

People help us every day, but we don’t always have an opportunity to thank them. In the spirit of Thanksgiving, this post lists some very simple actions that you can take to thank just about anyone who’s helped you.

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Thank You To My Peers: Bloggers, Nonprofit Consultants and Direct Mail Professionals

In the spirit of Thanksgiving, I wanted to give thanks to a handful of people who have helped to make my 2010 a great year. Perhaps you can benefit from meeting some of the people who helped to push my business forward over the course of the last year.

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You Sell Luxury Products, But does Your Online Image Scream “Low Budget?”

Do you offer luxury services to clients but can’t seem to attract and convert enough prospects? The root of the problem might lie in your ability to project an accurate brand message through web copy or website design. This post will help you make an honest assessment of your current marketing.

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Nonprofit Pain Relief

I have many nonprofit clients who reach out to me for advice when they are “stuck.” Many of the challenges that they face end up as topics for posts on this blog. However, in far too many of the cases, the problem that leads to the phone call CANNOT be fixed in time to impact their immediate campaign. The issues become learnings for future appeals and mail campaigns. Why do I mention this? Because if you take the time to READ or at least quickly scan this post, you may benefit by learning from someone else’s mistake BEFORE you make the same mistake yourself. These are not hypothetical examples these are real life examples designed to benefit you and to help your organization do a better job fulfilling its mission. Stop reading at your own risk…

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Attract More Clients: Create a Marketing Message that Speaks to Your Target Audience

Your marketing copy has the power to bring you new customers and retain current ones. It connects you with your clients. Entices them to buy. Drives them to call you. Your marketing copy makes or breaks the sale. Unfortunately, too many companies dilute their message by continuously talking about themselves, not their prospects and clients. How does your marketing copy rank?

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