First Class Mail Delivery Now Slower

snail mail

As of Friday, January 5th, 2015, first class mail delivery will take longer. This is the result of what the USPS refers to as “network consolidation.” Network consolidation simply means that there will be fewer USPS locations available to process … Continue reading

January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS

The USPS is rolling out a mandatory adoption of the Intelligent Mail Barcode on January 28, 2013. How will it impact you?

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Examples Showing The Power of Personalization in Marketing

Your marketing campaign is doomed to fail if you don’t get your prospects’ attention. Personalization is a very easy and very effective way to get their attention. Here are some creative examples.

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The Latest USPS Fail, the Picture Permit Imprint Indicia

I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. Here’s why, and here’s a better alternative.

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