January 2013 Deadline for Mandatory Adoption of Intelligent Mail Barcode by USPS

The USPS is rolling out a mandatory adoption of the Intelligent Mail Barcode on January 28, 2013. How will it impact you?

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Examples Showing The Power of Personalization in Marketing

Your marketing campaign is doomed to fail if you don’t get your prospects’ attention. Personalization is a very easy and very effective way to get their attention. Here are some creative examples.

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The Latest USPS Fail, the Picture Permit Imprint Indicia

I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. Here’s why, and here’s a better alternative.

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The Best Nonprofit Fundraising Advice

The postage rate decrease means savings for bulk mailers

Wouldn’t it be great if you could just unzip the heads of the absolute best fundraisers and cram their knowledge into your head? Of course it could never be that easy, but I may have found the next best thing.

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