Help, Why Do I Get So Much Of My Bulk Mail Returned To Me?

Returned mail represents one of the major objections to executing a direct mail campaign. To get the best return on investment, prudent mailers should take steps to reduce the incidence of returned mail whenever possible, and understand what circumstances will increase the likelihood of returned mail.

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How To Grow Your Charitable Donor Mailing List

Death, relocation, bankruptcy, and donor apathy are just a few reasons that loyal donors stop giving money. For nonprofits seeking to grow or even maintain the size of their current database, it is critical to target prospects with a high likelihood of conversion and bring them into the fold. The million dollar question is “Where can I find more donors like the ones I have?”

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First Class Postage versus Presort Standard Postage: When to use Which

First class postage is used way too frequently when sending bulk mail, and the cost of first class postage is substantially more then presort standard. If you are guilty of using first class postage on bulk mailings then this article is for you. While there are times that legitimately justify the use of first class, there are many instances where it is simply wasteful.

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Help, I’m a Nonprofit and Need to Get Set Up to Mail at a Nonprofit Rate!

Are you a 501C3 nonprofit organization or charity trying to raise money? If so and you do not already mail at the deeply discounted nonprofit rate, then you need to read this. By filling out a simple form at the US Post Office and providing a few key documents, you can be set up to mail at a substantial discount.

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Just How Important is an Accurate Mailing List for Nonprofits?

Your mailing list determines on average 50% of the success or failure of a mailing campaign. Since your mailing list is such a vital component of your success, then it’s critical that you have the most current address information for everyone on your list.

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