If you use Every Door Direct Mail Retail for marketing, then you must read this.
Unfortunately, the United States Post Office now requires a login before you can print the required paperwork and before you can use their website to get a count of your prospect area.
Launched nearly a year ago, the spirit of EDDM (Every Door Direct Mail) was to provide a simplified option for entrepreneurs and small businesses to leverage the power of direct mail marketing.
Overall EDDM has been a success for both small businesses and the USPS; however, this latest change represents a step backward. Instead of making EDDM easier, the USPS is making it more complex.
I was astounded at how complex it was to login to the new EDDM site the first time. In fact, the initial login involved navigation through seven different screens.
So that you don't have to suffer through the same frustration that I did, I decided to include screen shots of the mandatory screens with yellow oval highlights showing where to click to progress through the required steps successfully. Most screen shots are cut off on the right-hand side; simply click on any of the images in this post to see a full-size screen shot.
Click on this link to get to the main page. Then click on the EDDM Retail Button as displayed in the in the bottom left of the graphic below.
Next, you’ll need your e-mail address & password to LogIn and move forward. Enter this info in the top right and click the “SignIn” button. See below:
What if I forgot my password? You may have been using EDDM without a password for as long as ten months. As a previous EDDM customer, you would have been issued a Customer Registration ID (CRID) number. It's mandatory that your CRID number be placed on all EDDM postage statements.
Your "username" should be the e-mail address that was used when you first registered with the USPS and got your CRID number. Simply click on the "I forgot my password" link directly below the login prompt and enter your e-mail address to receive your new password.
On the next screen, you’re required to check a box in the bottom left hand corner and then click “Next” on the bottom right to proceed. Be careful, it's easy to overlook the check box.
Simply click the “Continue” button on the right-hand side of the screen.
Be careful, the next screen has a bunch of different menus, so it's very easy to get confused. Look for the 4th Heading down titled “Mailing Services” then select “Every Door Direct Mail on the right-hand side.
Now, to make you feel as if you've made no progress at all, you are brought back to the first screen that you started with-this is the part that really confused me.
At this point, you've got two options for selecting "EDDM Retail." You can again click on the EDDM Retail Button in the bottom left or you can click on the text “EDDM Retail” that appears in the blue bar that runs across the top of the page directly underneath the USPS Logo.
You will then be delivered to the screen below where you’ll be able to run a query/count or print all of the paperwork that you’ll need to launch an EDDM Retail Campaign.
After logging into the USPS Business Customer Gateway the first time, subsequent logins should be easier. Simply bookmark the page displayed below. Here's a live link to the page if you want to save it as a bookmark or favorite. You'll need to click the "EDDM Retail" button in the bottom left.
You'll then have to re-enter your username and password (unless you've programmed your browser to automatically store your password for this site). Then click the blue "SignIn" button.
Finally, you'll be back to the screen below where you’ll be able to run a query/count or print all of the paperwork that you’ll need to launch an EDDM Retail Campaign.
Yes, the USPS made a mistake by making EDDM Retail more complicated, but this does not negate the fact that EDDM is still a relatively simple and very cost-effective method for marketing to prospects located in a particular geography. If your most likely customers are located in a specific neighborhood and you're not already using EDDM, you could be making a huge mistake.
If you want to take advantage of this program, but don't want to worry about the tedious navigation and research involved, I hope you'll please contact me. I launch EDDM Retail campaigns every day for my clients.
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