Many smaller organizations that I work with don’t even consider including video in their marketing mix because they think it’s too expensive and complex. Do you fall into this category?
I recently shot my first marketing video, and I was amazed at how cost-effective it was to add this to my own marketing mix, and how easy it was to incorporate with my other marketing channels.
I want to share tips with you about video, and since I’m not an expert in this area of marketing, I decided to interview someone who is. Hope Daley from Guerilla Media was gracious enough to share her answers to my questions about video marketing for smaller organizations.
Here are my Questions & Answers the corresponding answers from Guerilla Media:
Can you share any data that supports the growth in video consumption on mobile devices and online?
Mobile video viewing was up 41 percent in 2010 versus 2009. If that’s not enough to convince you video is everywhere and gaining popularity, check this out: online video viewing saw a large growth rate with almost half of all U.S. citizens (143.9 million) viewing some video online in January 2011, Nielsen reported.
Why should you use video? Click here for our answer which includes some interesting statistics about how people process information and why that matters for your marketing.
What's the best way for small businesses to incorporate video in their marketing?
Here’s what we believe are the most important ways for smaller organizations to incorporate video into their marketing:
QR Codes: If you have an existing print campaign, you can create (for free) a QR code. You can then link that QR code to a video of your product or your special offer – making your print or direct mail materials interactive too.
Video Testimonials: If that’s a bit too techy for you to start with think about the power of a good referral. Now imagine you can capture that client who can’t live without you and they can tell anyone and everyone about you, that’s a video testimonial.
Post that testimonial on your website and social media sites and potential customers who you may have never gotten to touch have just heard from your best client about how fantastic your services are. But they didn’t just read it, they actually saw the person saying it so they pick up on the emotion and sincerity and they feel like they just heard it from a friend – that’s powerful word of mouth marketing with a digital twist. Immediately below is an example of a simple yet very effective video testimonial.
Biographies: You can also easily add a video bio about yourself so that people get to know you and like you which increases the chance of them wanting to do business with you plus it saves you time and money because that first meet & greet meeting is already out of the way. Best of all you can showcase what your business does, whether it’s a unique process you do or a basic product demo, with video easily and inexpensively.
Want to work smarter not harder, cut costs and shave time off your entire sales process? Video is the answer you have been looking for because it lets you SHOW and tell people what you do and why you are the best at it, creating the customer experience right from the start.
Smartphone proliferation has caused video to grow exponentially. QR Codes offer a free way for smaller organizations to connect their traditional marketing with Smartphone users via video. Videos provide not only a unique way to share your biography, but also allow your best customers to offer passionate testimonials for working with you. Video marketing is no longer limited to large organizations.
If you found this information helpful, please check back. Hope will be returning for a future guest post where she’ll share secrets for creating a compelling marketing video.
Oh, by the way, in case you want to take a peek at the short video that Hope created for me, here’s a link.
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How are you using video in your marketing mix? Please share your comments below.
About The Author: Hope Daley, Executive Producer of Guerilla Media, LLC, is a seasoned, award winning professional with a sales, marketing and national television broadcast background. Her clients have ranged from fortune 500 companies to non-profit organizations, on a local, regional, national and international level. Having run three nationally broadcast satellite and IPTV channels, multiple television production companies and having created innovative television programs makes her knowledge of media and all that it encompasses an unparalleled asset to have in your corner.
She and her husband Matthew Dykes started Guerilla Media in 2011 specifically to serve the local business community, entrepreneurs, inventors and people who have previously not been able to venture into using video to grow their business due to the costs. Having grown up in Naples helped Hope to identify this underserved market and to have a heart to help keep the local, unique businesses going strong by providing an affordable way for them to integrate video into their marketing and advertising – just like all the big guys do.