Are QR Codes Dead?

Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in smartphone growth, it looks like QR Codes are even more relevant than ever.

Continue reading

Is Direct Mail Fundraising Still Pulling in the Lion’s Share of Gifts?

The postage rate decrease means savings for bulk mailers

With all the noise about social media marketing and e-mail marketing, are you confused about how direct mail fundraising still fits into the mix? You’ll want to read today’s short post to see the most current stats about the effectiveness of direct mail fundraising, and to learn tips for incorporating e-mail & social media marketing into your fundraising mix.

Continue reading

Why Aren’t You Including Video In Your Marketing Mix?

I recently shot my first marketing video, and I was amazed at how cost-effective it was to add this to my own marketing mix, and how easy it was to incorporate with my other marketing channels. Today’s post features video marketing expert, Hope Daley, from Guerilla Media who shares secrets to successful video marketing for smaller organizations.

Continue reading

How to Thank Those Who’ve Helped You The Most

People help us every day, but we don’t always have an opportunity to thank them. In the spirit of Thanksgiving, this post lists some very simple actions that you can take to thank just about anyone who’s helped you.

Continue reading

Does Direct Mail Still Have a Place in 21st century Fundraising?

Direct Mail Marketing

Are you feeling pressure to displace money from your direct mail fundraising initiatives and plow it into other channels? Read on to learn how to integrate your direct mail fundraising with newer channels and to get insights on the demographics of the most generous donors.

Continue reading

You Sell Luxury Products, But does Your Online Image Scream “Low Budget?”

Do you offer luxury services to clients but can’t seem to attract and convert enough prospects? The root of the problem might lie in your ability to project an accurate brand message through web copy or website design. This post will help you make an honest assessment of your current marketing.

Continue reading

Why Should You Care About QR Codes Anyway?

All businesses want customers to buy their product or service, but the act of making a “sale” is not always a straight line. Detours along the way to a sale, often involve steering customers and potential customers into your sales funnel. The concept of a sales funnel is that while prospects may not be ready to make a purchase right now, you can influence them in the right direction towards the ultimate goal of the coveted “sale.” Getting prospects into your sales funnel typically involves 2 critical components: 1) getting their attention, and 2) getting them to interact with you. If you can somehow get your prospect’s attention then QR Codes make it very easy for them to interact with you and your brand. QR Codes are perhaps the dominant predator when it comes to the holy grail of integrated marketing. Read on to see how other companies are using QR Codes right now and how you can easily incorporate them into your existing marketing.

Continue reading

Instant Gratification: The Elusive Marketing Goal

Doesn’t everyone want instant gratification with their marketing results? After all, we live in an instant gratification-obsessed society. So much can be accomplished so quickly with just a few clicks on a smart phone, ipad or laptop. Based on this, isn’t it realistic to expect instant gratification from your marketing efforts?

Continue reading

Help, I need More Customers, I need More Donors!

Businesses are scouring the landscape for new customers, and nonprofits are shaking the trees to find more donors. Everyone needs more customers, right? For goodness sake, Sockington the cat has 1.5 million followers on Twitter! What are you doing to keep up? More, more more! In this age of social media mayhem, it seems that quantity is certainly more important than quality, but is this the right perspective?

Continue reading

My Definitive Short List of the best Nonprofit Blogs and Consultants

Looking to learn more to benefit your nonprofit while trying to make the best use of your limited time? There’s an awful lot of information being shared out there! Some of it’s very useful, and some of it’s not useful at all; it takes time to sift through and find the really good stuff. The purpose of this post is for my nonprofit friends to get introduced to some of the people and online resources that I define as “the best of the best.” Please understand that my definition of useful is not defined by who has the most Twitter followers, or who has the most blog traffic; this is a subjective piece based on the quality of the content produced and the responsiveness of those who produce it.

Continue reading