Are QR Codes Dead?

Have QR Codes gone the way of the dinosaur? If you look at current marketing efforts by Facebook, PayPal and Susan G. Komen, the answer is a resounding “no.” In fact with the continued explosion in smartphone growth, it looks like QR Codes are even more relevant than ever.

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Marketers Take Note: USPS Repeats Summer Barcode Discount, But With Restrictions

Are you looking to save some money on your bulk mail postage and stretch your marketing budget? Here’s some breaking news that can help.

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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates

USPS Rate Increase

Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. What are the implications to you as a marketer?

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Marketing in the US and the Latest QR Code Statistics

So you’re still wondering if QR Codes are worth all of the hype. Well, to make your decision easier, here are the latest statistics on QR Code use in marketing in the US.

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The “Do’s” and “Dont’s” of QR Codes in Marketing

Remember when you were a kid and your neighbor said “Hey, do you want to come over to my house to play? I got a new toy!” Well, in today’s world of marketing, QR Codes are like the invitation to come play, and the destination they arrive at when they scan the QR Code is your new toy. This short post will explore different ways to reward your friends for making the trip to your house.

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Do You Know about the New Bulk Mail Incentives from the USPS?

Do you shy away from direct mail marketing because you think it’s too expensive? If so, you may want to take a look at two new programs recently launched by the USPS that make bulk mail a more cost effective marketing option.

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Examples Showing How Custom QR Codes Can Liven Up Your Marketing

Are you thinking about including QR Codes in your marketing mix, but worried that they’re an ugly distraction? Here’s a little known secret: you can remove up to 30% of most QR Codes, and they will still work. This post will provide some real life examples of customized QR Codes.

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Breaking News: USPS Offers Additional Discount for Bulk Mail that Includes a QR Code

Direct Mail Delivery

Saving money is always good news. In an experiment to increase the use of QR Codes and encourage direct mail marketing, the USPS has decided to offer 3% discount off of bulk mail postage for 2 months this summer.

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Special Offer: Free Vehicle For All Readers

This week Google announced that it was no longer providing free QR Codes to businesses as part of “Google Places.” Commenters on my blog, and many in the social media community proclaimed that this was the beginning of the end of QR Codes. This short post explains why I think that QR Codes are, in fact, here to stay.

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