Tracking the Success of Your Marketing With a Campaign Dashboard

Campaign Dashboard

Is your marketing working? How do you know if it’s working or not? These are incredibly important questions to consider as you continue to make marketing investments in your organization. Understanding the results of existing campaigns helps you to better … Continue reading

Informed Delivery Program – USPS Entering Data-Driven Marketing?

Informed Delivery - a bridge from your mailbox to your inbox

One of the most intriguing innovations in the field of data-driven digital marketing has been pitched from an unlikely source: the United States Postal Service. The centerpiece of USPS’s new digital strategy is a program called Informed Delivery. Customers who … Continue reading

Website Danger: Actually Get Fired Before You Are Hired

So, you say your website hasn’t lived up to the hype your website designer enthusiastically shared as you tried to move your marketing efforts into the 21st century. The claims were glowing… you were told that the website would be … Continue reading

Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online Campaigns

Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective means of fundraising! While online marketing allows organizations … Continue reading

Examples Showing The Power of Personalization in Marketing

Your marketing campaign is doomed to fail if you don’t get your prospects’ attention. Personalization is a very easy and very effective way to get their attention. Here are some creative examples.

Continue reading

The Latest USPS Fail, the Picture Permit Imprint Indicia

I’m sorry to report that the USPS has taken a potential benefit to business mailers and turned it into yet another bureaucratic blunder. Here’s why, and here’s a better alternative.

Continue reading