Just How Are Targeted Mailing Lists Created?

I get asked all the time, “How is the information gathered for the mailing lists that you provide?” This post will provide a very brisk tour of what types of lists are available and their data sources.

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Looking Ahead: Marketing Trends for the New Year and Beyond

The typical American is exposed to 30,000 advertising messages a day-wow! The key is to avoid adding to the marketing “noise” that’s already out there by keeping your marketing message targeted, relevant and to make your message as interactive as possible. This post will highlight a few strategies to help you with this.

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How Much is Your Customer List Worth Any Way?

If you’re not currently marketing to your customers, think about how valuable your existing custom list would be to your biggest competitor. While you may realize how valuable your customer list would be to a competitor, you probably fail to realize how valuable of an asset it is for your own business. If you’re not consistently marketing to your existing customers, you’re in essence saying that your existing customers are not valuable.

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You Don’t Know What You Don’t Know about Targeted Mailing Lists

Question: What’s one of the biggest reasons that direct mail campaigns fail? Answer: Because a poorly targeted list was used. While the mailing list is the number one influencer of the success of your mailing campaign, typically very little brain-power is devoted to crafting the right list. This is a tragedy that small businesses, large companies and nonprofits are all guilty of. If you think you may be guilty of this, read on to find out how to make sure that you’re taking the right steps to select the best possible mailing list for you.

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How Direct Mail Can Help Integrate Your Marketing

Old school direct mail tactics that involve blasting out thousands of pieces to untargeted prospects are not very effective. Within the last few years, new direct mail technology has led to a dramatic evolution in the way in which mail can be targeted, personalized and integrated with online marketing. If you’re curious to see how direct mail can help to integrate your marketing please read on.

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Why Direct Mail Doesn’t Have to Look Sexy to be Effective

Sex sells, doesn’t it? With that in mind, shouldn’t clever marketers like you make every effort to include sexy graphics as part of your direct mail campaign? I’m not talking about tasteless photos of scantily-clad people here, but I am talking about eye-popping, full-color images that are the default choice for most direct marketing. While most marketers use these sexy images, here’s an example of an un-sexy mailer that one of my client’s used recently that performed very well. Wondering why it performed well?

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Instant Gratification: The Elusive Marketing Goal

Doesn’t everyone want instant gratification with their marketing results? After all, we live in an instant gratification-obsessed society. So much can be accomplished so quickly with just a few clicks on a smart phone, ipad or laptop. Based on this, isn’t it realistic to expect instant gratification from your marketing efforts?

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3 More Tips to Save Money on your Nonprofit Direct Mail Appeal

Your organization needs money to support your great cause, to pay your staff, to keep the lights on and yes, to reinvest in more fundraising. Since there’s only a limited supply of funds to go around, here are some more tips to stretch your budget during your next mailing campaign.

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Help, Why Did My Last Direct Mail Campaign Fail?

There are many horror stories in circulation about failed direct mail campaigns, yet direct mail remains an effective marketing tool for many businesses. Why is this the case? What are the key ingredients that determine ultimate success or failure with direct mail? The fact is that while there are many variables associated with any given direct mail campaign, there are just a few critical elements that can sink a campaign even before it begins.

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