FSC Certified and Recycled Paper

The Environmental Holiday

With April 22nd approaching, to commemorate Earth Day, here is some information about environmentally-friendly paper sources: FSC certified paper and recycled paper. What is FSC certified paper? The Forest Stewardship Council, or FSC, is an independent certification organization. If you … Continue reading

How Google Uses Direct Mail Marketing to Grow its Business

Google is one of the most idolized companies in the world right now. Funny thing is that most people don’t realize that Google is also one of the largest direct mailers globally. This short post will show you which techniques Google is employing in their direct mail marketing.

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Direct Mail & Earth Day: 5 Tips for Being Environmentally Conscious

The Environmental Holiday

In honor of next week’s celebration of Earth Day on April 22nd, I decided to dedicate my post to environmentally conscious use of direct mail. Direct mail continues to be an effective form of marketing for many nonprofits & businesses, but it does have an environmental footprint. Here are 5 tips to decrease direct mails impact on the environment.

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