Why is Traditional Direct Mail Fundraising Still Relevant?

Direct Mail Fundraising

For all the buzz about online marketing, you’d think direct mail had died as a source of nonprofit fundraising. The truth is that direct mail fundraising, and other traditional approaches, are still outperforming online channels by a wide margin! What … Continue reading

When Will the USPS be Closed in 2017?

Closed For The Holidays

Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2017. Most businesses are open during several … Continue reading

Google Display Network Plus Direct Mail Equals Better Response Rate

Direct mail is still unparalleled in its ability to accurately target prospects and customers. However, if your target audience doesn’t respond right away they often forget about your offer…even if they may be interested in responding to your offer. Enter … Continue reading

Informed Delivery Program – USPS Entering Data-Driven Marketing?

Informed Delivery - a bridge from your mailbox to your inbox

One of the most intriguing innovations in the field of data-driven digital marketing has been pitched from an unlikely source: the United States Postal Service. The centerpiece of USPS’s new digital strategy is a program called Informed Delivery. Customers who … Continue reading

April 10, 2016 Postage Decrease Confirmed

Do you use USPS? Good news if you do – the first postage decrease in almost 100 years goes into effect this Sunday, April 10. This rate decrease marks the conclusion of a temporary rate increase approved by the congressional … Continue reading

Postage Rate Decrease Around the Corner

The postage rate decrease means savings for bulk mailers

For the first time since World War I, the price of a postage stamp is set to decrease. On April 10, USPS is slated to reduce the cost of a first-class postage stamp from 49 cents to 47 cents. This … Continue reading

Possible USPS Postage Rate Decrease Imminent

Rules and Regulations - Postage Rate Decrease

Earlier this week, the U.S. Postal Service reported their first quarter results for fiscal year 2016. It’s good news for direct mailers – we’re currently on track for a postage rate decrease when the exigent surcharge expires in a few months. … Continue reading

Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online Campaigns

Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective means of fundraising! While online marketing allows organizations … Continue reading