Informed Delivery Program – USPS Entering Data-Driven Marketing?

Informed Delivery - a bridge from your mailbox to your inbox

One of the most intriguing innovations in the field of data-driven digital marketing has been pitched from an unlikely source: the United States Postal Service. The centerpiece of USPS’s new digital strategy is a program called Informed Delivery. Customers who … Continue reading

April 10, 2016 Postage Decrease Confirmed

Every Door Direct Mail - Only 17.6 cents apiece!

Do you use USPS? Good news if you do – the first postage decrease in almost 100 years goes into effect this Sunday, April 10. This rate decrease marks the conclusion of a temporary rate increase approved by the congressional … Continue reading

FSC Certified and Recycled Paper

The Environmental Holiday

With April 22nd approaching, to commemorate Earth Day, here is some information about environmentally-friendly paper sources: FSC certified paper and recycled paper. What is FSC certified paper? The Forest Stewardship Council, or FSC, is an independent certification organization. If you … Continue reading

Postage Rate Decrease Around the Corner

The postage rate decrease means savings for bulk mailers

For the first time since World War I, the price of a postage stamp is set to decrease. On April 10, USPS is slated to reduce the cost of a first-class postage stamp from 49 cents to 47 cents. This … Continue reading

Possible USPS Postage Rate Decrease Imminent

Rules and Regulations - Postage Rate Decrease

Earlier this week, the U.S. Postal Service reported their first quarter results for fiscal year 2016. It’s good news for direct mailers – we’re currently on track for a postage rate decrease when the exigent surcharge expires in a few months. … Continue reading

When Will the USPS be Closed in 2016?

Closed For The Holidays

One of the easiest ways to delay a bulk mail campaign is to lose track of which holidays the USPS is closed for. This post will help you keep track of those days in 2016. Most businesses are open during … Continue reading

Website Danger: Actually Get Fired Before You Are Hired

So, you say your website hasn’t lived up to the hype your website designer enthusiastically shared as you tried to move your marketing efforts into the 21st century. The claims were glowing… you were told that the website would be … Continue reading

Multi-Channel Marketing: Combining the Strengths of Direct Mail and Online Campaigns

Give - Charity button

Online marketing channels, including social media and email marketing, are a hot topic in advertising and marketing. It may surprise you to learn that online marketing is far from the most effective means of fundraising! While online marketing allows organizations … Continue reading

Details of Sweeping 2015 USPS postage rate increase

Rules and Regulations - Postage Rate Decrease

As of April 10, 2016, new rates are in effect. For details about the new rates, see our blog post here. The Postal Regulatory Commission officially approved the USPS requested postage rate increases late last week, and we now have … Continue reading