Informed Delivery Program – USPS Entering Data-Driven Marketing?

Informed Delivery - a bridge from your mailbox to your inbox

One of the most intriguing innovations in the field of data-driven digital marketing has been pitched from an unlikely source: the United States Postal Service. The centerpiece of USPS’s new digital strategy is a program called Informed Delivery. Customers who … Continue reading

April 10, 2016 Postage Decrease Confirmed

Every Door Direct Mail - Only 17.6 cents apiece!

Do you use USPS? Good news if you do – the first postage decrease in almost 100 years goes into effect this Sunday, April 10. This rate decrease marks the conclusion of a temporary rate increase approved by the congressional … Continue reading

FSC Certified and Recycled Paper

The Environmental Holiday

With April 22nd approaching, to commemorate Earth Day, here is some information about environmentally-friendly paper sources: FSC certified paper and recycled paper. What is FSC certified paper? The Forest Stewardship Council, or FSC, is an independent certification organization. If you … Continue reading

Postage Rate Decrease Around the Corner

The postage rate decrease means savings for bulk mailers

For the first time since World War I, the price of a postage stamp is set to decrease. On April 10, USPS is slated to reduce the cost of a first-class postage stamp from 49 cents to 47 cents. This … Continue reading

Possible USPS Postage Rate Decrease Imminent

Rules and Regulations - Postage Rate Decrease

Earlier this week, the U.S. Postal Service reported their first quarter results for fiscal year 2016. It’s good news for direct mailers – we’re currently on track for a postage rate decrease when the exigent surcharge expires in a few months. … Continue reading