2018 USPS Rate Increase

USPS Rate Increase

With the new year rapidly approaching, it’s once again time for a rate hike from the U.S. Postal Service. Here are the details of the 2018 postage rate increase. Since letter-sized mail is the most commonly used, we primarily focus … Continue reading

When Will the USPS be Closed in 2018?

Closed For The Holidays

Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2018. Most businesses are open during several … Continue reading

What to Look For When Considering Database Management Outsourcing

Database Management

There are many reasons to consider outsourcing your database management including: Your current database manager has resigned or been terminated Your current database manager is taking an extended leave Your organization is experiencing rapid growth and your database has become … Continue reading

Informed Delivery: USPS’s Innovative New Program

Direct Mail is Strong

The United States Postal Service has rolled out a new digital marketing program nationwide, and its great news for direct mailers! Announced last year, USPS’s new initiative is called Informed Delivery. This opt-in program allows customers to receive a scanned … Continue reading

Why Consider Outsourcing Your Database Management?

Database Management

Successfully running a nonprofit or membership organization requires a very broad set of diverse talents. Based on this, it’s certainly possible that nobody at your organization can accurately be described as a database expert. Neglecting your database isn’t an option … Continue reading

Tracking the Success of Your Marketing With a Campaign Dashboard

Campaign Dashboard

Is your marketing working? How do you know if it’s working or not? These are incredibly important questions to consider as you continue to make marketing investments in your organization. Understanding the results of existing campaigns helps you to better … Continue reading

Why is Traditional Direct Mail Fundraising Still Relevant?

Direct Mail Fundraising

For all the buzz about online marketing, you’d think direct mail had died as a source of nonprofit fundraising. The truth is that direct mail fundraising, and other traditional approaches, are still outperforming online channels by a wide margin! What … Continue reading

Google Display Network Plus Direct Mail Equals Better Response Rate

Direct mail is still unparalleled in its ability to accurately target prospects and customers. However, if your target audience doesn’t respond right away they often forget about your offer…even if they may be interested in responding to your offer. Enter … Continue reading