Why is Traditional Direct Mail Fundraising Still Relevant?

Direct Mail Fundraising

For all the buzz about online marketing, you’d think direct mail had died as a source of nonprofit fundraising. The truth is that direct mail fundraising, and other traditional approaches, are still outperforming online channels by a wide margin! What … Continue reading

When Will the USPS be Closed in 2017?

Closed For The Holidays

Losing sight of the US Postal Service’s holiday closures is the easiest way to delay your bulk mail campaigns. This post will help you keep track of when the USPS is closed in 2017. Most businesses are open during several … Continue reading

2017 USPS Rate Increase

USPS Rate Increase

It’s that time of year again: the U.S. Postal Service has announced their January 2017 postage rate increase. First-Class Mail First-Class Mail Letter rates are slated to increase from their current 47 cent rate to 49 cents. This marks a … Continue reading

Google Display Network Plus Direct Mail Equals Better Response Rate

Direct Mail is Strong

Direct mail is still unparalleled in its ability to accurately target prospects and customers. However, if your target audience doesn’t respond right away they often forget about your offer…even if they may be interested in responding to your offer. Enter … Continue reading

Informed Delivery Program – USPS Entering Data-Driven Marketing?

Informed Delivery - a bridge from your mailbox to your inbox

One of the most intriguing innovations in the field of data-driven digital marketing has been pitched from an unlikely source: the United States Postal Service. The centerpiece of USPS’s new digital strategy is a program called Informed Delivery. Customers who … Continue reading

April 10, 2016 Postage Decrease Confirmed

Every Door Direct Mail - Only 17.6 cents apiece!

Do you use USPS? Good news if you do – the first postage decrease in almost 100 years goes into effect this Sunday, April 10. This rate decrease marks the conclusion of a temporary rate increase approved by the congressional … Continue reading